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Anyone who’s been reading Advisors4Advisors knows we’re very different from any other website for independent financial advisors.
- You can rate your technology vendors and tap the wisdom of the crowd to find practice management applications or consultants.
- You get webinars weekly featuring the industry’s best minds and CFP continuing education credit on replays 24/7. (Don’t miss Bob Keebler on advanced Roth IRA conversion strategies Friday at 4 p.m. EDT.)
- Breakaway brokers have a monthly webinar series all their own—the Advisors Going Independent Webinar Series. (A4A blogger Bill Winterberg, our guest presenter next Thursday, is speaking about essential apps for a new advisory firm.)
- 15 specialists in advisor practice management post blogs all the time.
So it should come as no surprise that we’re trying to do something different with advertisers that want to reach independent advisors.
Blinking banner advertisements, pulsating animations, and graphics that fly across the page do nothing but annoy readers.
I believe that the ubiquitous display ad is bad for advertisers and readers.
Rather than relying on a cheap tricks to distract you to get you to click on a display ad, we’re asking sponsors to provide educational content.
The independent advisors who rely on Advisors4Advisors for news and analysis about the financial services business are professionals. Our audience, while small, is very smart.
Because we respect your intelligence, we’re going to do whatever we can to avoid blinking banners and ads that serve no purpose other than selling you something. Our advertisers need to want to be your partners and that’s why they sign up with us.
So check out the bond data and market wrap-up being posted weekly by Carolina Capital Management, a bond broker serving RIAs. Yields on corporates, foreign bonds, and munis along with spreads against Treasurys across different terms and credit-quality ratings are updated by CCM weekly in a series of elaborate tables and charts.
And another sponsor, USA Mutuals, which distributes The Vice Fund, released a white paper on A4A about dividend investing in sin stocks.
Please let me know how we’re doing. Let me know if we’re on the right track. We’re trying hard.
Blinking banner advertisements, pulsating animations, and graphics that fly across the page do nothing but annoy readers.
I believe that the ubiquitous display ad is bad for advertisers and readers.
Rather than relying on a cheap tricks to distract you to get you to click on a display ad, we’re asking sponsors to provide educational content.
The independent advisors who rely on Advisors4Advisors for news and analysis about the financial services business are professionals. Our audience, while small, is very smart.
Because we respect your intelligence, we’re going to do whatever we can to avoid blinking banners and ads that serve no purpose other than selling you something. Our advertisers need to want to be your partners and that’s why they sign up with us.
So check out the bond data and market wrap-up being posted weekly by Carolina Capital Management, a bond broker serving RIAs. Yields on corporates, foreign bonds, and munis along with spreads against Treasurys across different terms and credit-quality ratings are updated by CCM weekly in a series of elaborate tables and charts.
And another sponsor, USA Mutuals, which distributes The Vice Fund, released a white paper on A4A about dividend investing in sin stocks.
Please let me know how we’re doing. Let me know if we’re on the right track. We’re trying hard.
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