Web
Amazon Revenue Jumps 51%, Fastest Growth In A Decade; That's A Proxy For Adoption Of The Web By Consumers
Amazon announced great sales numbers Tuesday. But the story behind the story is more interesting: Amazon is a good reflection of consumer adoption of Web transactions.
Despite its technology embarrassments in recent months, Amazon's revenue in the second-quarter soared over the same period last year by an astounding 51%, the fastest growth in a decade.
This is not a story about Amazon being a great stock in which to invest. In fact, Amazon's profits in the quarter actually declined 8% compared to the same period a year ago.
But what impresses me about these sal
LinkedIn Launches Web Plug-In For One-Click Job Applications
Linkedin yesterday launched a plug-in that lets you add a button to your website to accept job applications via Linkedin profiles.
The plugin is one more way that social job searching is exploding.
Adding the "Apply with LinkedIn" button to your website is easy.
It was just a few years ago that job sites like Monster and CareerBuilder dominated. Another example of how social media are disrupting business.
Natural Search Engine Rankings Versus Pay Per Click: Which Search Engine Technique Is Better For Advisors?
Advisors are incredibly cheap, but that’s not the only reason that advisors are better off focusing on their organic search engine rankings rather than pay-per-click advertising.
I’ve been running an informal poll, asking people whether they pay attention to the pay-per-click (PPC) results that are returned at the top of a page of a search. It appears most people do not focus on the PPC results.
To be clear, search results are divided into two areas: PPC and natural results. For example, the screen shot below shows results returned on a search of the term &
Mint Unveils Bill Reminders And Tracking; Advisors Might Want To Embrace It To Better Serve Clients
Mint.com, the popular personal finance management tool, has unveiled a new feature that reminds users when their bills are due and manages their bills in one place.
"The new bill reminder feature taps into your financial accounts to figure out when each of your bills are due in the next four weeks," according to Mashable. "This data is displayed in a dashboard on the top of the “Overview” page. A green bar indicates when a bill is due on a specific day, and hovering over that day will display which bills you need to pay."
While advisors m
Slidecasts Can Be A Powerful Tool For Advisors In Marketing; Here’s My Appraisal After Spending Hours Making My First SlideCast
Slidecasting is a way of syncing a slideshow with an audio track on the Web. Advisors can create a compelling marketing presentation and other content for distribution over the Web.
Slidecasts are another way of using SlideShare, which is a social app for sharing presentations.
I’ve previously written favorably about SlideShare. But I had used it back then only to upload a slideshow.
SlideShare Basics
SlideShare is great for making slideshows more popular. It’s very social.
Any slide show you upload to SlideShare gets roughly the same treatment as a video uploaded to Yo
