Web
Advisors Who Continue To Insist Their Clients Do Not Use The Web Are Wrong
Many advisors still insist their clients do not use the Internet. They're fooling themselves. As data from a new Pew Internet & American Life Survey show, older Americans are using social media.
The new survey from Pew found that 50% of U.S. adults age 50-64 are using social networking sites. In addition, Pew says two-thirds of American adults are using social media sites.
It's safe to assume that affluent adults are more likely to be Internet users and to use social media. So it's probably more like 75% of advisor clients that are using the Internet.
Participate In My Experiment With LinkedIn's Share Button
LinkedIn is an important hub for advisors. So I am conducting a little experiment using LinkedIn's "share" button.
Internet Spawns Another New Industry: Fake Five-Star Reviews Of Businesses
With reviews of everything from advisors to xylophones, the Web is filled with five-star ratings. That's spawned an industry of fake reviews. For the record, advisors would be wise to stay away from such tactics.
The New York Times notes that fake reviews are rampant, with some Web workers offering to give you fake reviews for $5 apiece.
Hiring a college student to post fake five-star ratings of your advisory firm on Google Places may seem like a no-brainer.
However, the story also says that algorithms are being devised to detect fake reviews. Google, Amaz
FINRA Issues New Guidance On Use Of Social Media
Since publishing its initial guidance in January 2010 in Notice 10-06, questions from B/Ds and reps about using social media have abounded. FINRA today responded by issuing Notice 11-39.
FINRA Notice 11-39 clarifies the rules applicable to the new technologies.
WebEx Launches $19/Month Product With Small Businesses In Mind
Advisors are incredibly cheap. So this is for you.
