Web

Splash Pages Not Making the Right Waves

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  You may or may not have heard of the term "splash page," but you most likely have encountered (and possibly been annoyed by) them when browsing the Internet.   Like a cover to a book, a splash page is typically a page of graphics or flash animation displayed when entering a website's homepage. It's designed to capture the user's attention with some introduction followed by a clickable "Enter" link. Some provide a "Skip Intro" prompt in a lower corner to bypass the intro and navigate to the main website.   Splash pages gained in popularity in the early 2000s, but as Internet users have

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Advisors Not Using Web 2.0

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Financial advisors have not adopted most Web 2.0 technologies, but they say their websites are little more than brochure-ware and acknowledge that they could save money by posting portfolio performance reports online and enabling clients to input their own financial and demographic data.

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