Advisors Who Argue Against Educating Clients About Wealth Management Are Delusional
- Created: Thursday, 06 March 2014 16:30
The growing importance of content marketing on the Web and in social media has dispelled any legitimacy to the notion that advisors educating clients and prospects are doing something bad, unwanted, or unneeded.
The global financial crisis laid bare the danger in not educating people about financial management and was shown to be a terrible idea for advisors.
In my latest post about marketing solutions for financial professionals offered by Advisor Products, I address a small group of advisors who are in denial. (Please see the accompanying photo of people in denial.)