Tooting Your Own Horn Versus Telling Stories About How You Help People

Bob Powell, in his post today on A4A about advisors using social media, says he does not like advisors tweeting about calling the last market top correctly. I agree. Apart from raising compliance issues, most investors would doubt your ability to call every market turn. However, it is good to tell stories about clients you help. For example, let me tell you about a client I just spoke with.