FAQs

MarketPsych Investor Personality Assessment Platform FAQ

Frank Murtha, Ph.D., consults on financial psychology to institutions, and he is a highly rated speaker and expert on macro- and micro-behavioral economics. 

MPI offers sentiment data and investment research tools built to use its data, and asset management products (managed accounts). The sentiment data is sold through Thomson Reuters (now Refinitiv). The asset management products are long-only and market-neutral impact investment managed accounts MPI operates. We will not contact your clients or solicit them regarding any of our products.  

MPI’s assessment is a starting point for discussion. The results are not intended to replace professional financial advice but rather to provide a relationship-building exercise, a comparative perspective for knowing your clients. It documents your work to understand a client. In no way does a profile reflect upon an individual’s character, for better or worse. There are highly successful investors of every personality type. 

Feel free to reach out to us at frank@financialcounselinginstitute.com.

No, never. MPI would only share your contact data if required by law (e.g., in the extremely unlikely event we need to report a data breach).

No, only the test report. MPI would only contact a client if required by law to report or provide information about a data breach.

In addition to the MPI Resources library included in your subscription, MPI cofounders Frank Murtha, Ph.D., and Richard Peterson, M.D., have co-authored books about behavioral finance, including “Your Investor Blind Spots,” Wiley Global Finance Executive Select Book 189, Kindle Edition; and “MarketPsych: How to Manage Fear and Build Your Investor Identity,” 1st Edition, Kindle

Please chat us about MPI’s investor personality assessment platform for professionals.

Advisors4Advisors distributes MPI’s Investor Assessment Platform to independent financial advisors. The two companies are independent. Their common interest in implementing behavioral economics motivates the business collaboration.

MPI’s assessment platform is hosted on the same servers as MarketPsych Data, which serves real-time hedge fund and bank clients in 25 countries and is integrated into Refinitiv, formerly Thomson Reuters.   

MPI’s assessment platform is hosted on the same servers as MarketPsych Data, which serves real-time hedge fund and bank clients in 25 countries and is integrated into Refinitiv, formerly Thomson Reuters.  MPI does not sell, distribute, or monetize your data. Please see MPI’s Privacy Policy  and the (California CCPA addendum here).

MPI was founded in 2011 by Frank Murtha, Ph.D. and Dr. Richard Peterson.

  • Dr. Murtha holds a doctorate in Counseling Psychology from the University at Buffalo and has taught at numerous colleges and universities, including The City University of New York and New York University. While obtaining his Ph.D., he carved out a niche as an expert on the psychology of gambling. His groundbreaking dissertation was the first to explore the effect of cognitive errors in gambling behavior. Dr. Murtha currently consults to institutional investors on macro- and micro-behavioral economics. In June 2021, he founded the Financial Counseling Institute to charter financial professionals as Certified Financial Counselors.

  • Dr. Peterson is Managing Director at MarketPsych and a behavioral finance expert, investment adviser, psychiatrist, and consultant to the financial industry with clients such as Goldman Sachs, Morgan Stanley Smith Barney, and Merrill Lynch Global Wealth. Dr. Peterson holds a Doctor of Medicine degree (M.D.) and undergraduate degrees in Electrical Engineering and Arts from the University of Texas, all with honors. He is Board Certified in Psychiatry. An associate editor of the Journal of Behavioral Finance, Dr. Peterson’s research is widely published in academic journals and he has presented to scholars at Stanford, Berkeley, and MIT. Dr. Peterson has developed many micro-and macro-financial psychology profiling tools.

As in nature, the key to surviving and thriving in investing is to develop an adaptive approach that leverages natural strengths and minimizes vulnerabilities. The animal avatars represent the eight investor-personality types for several reasons:

  • Each animal represents a remarkable success story with its own unique traits and approach.
  • The avatars are easy to remember visual shortcuts for classifying investor personalities.
  • Enables alerts about investor personalities most vulnerable in current financial economic conditions.

Gaining insight into an investor’s personality and how it affects decision-making improves the chance of success for your clients. Not only do you gain a better understanding or a client’s motivation for investing, but they usually gain a better understanding of themselves. Results should not be used as the sole basis to make important financial decisions. However, the investor personality assessment adds value in managing asset allocation and risk tolerance. It is a tool for deepening trust and collaboration between a client and professional.

The MarketPsych Inc (MPI) Investor Assessment is a valid proxy for testing investors for the five personality traits defined in the NEO inventory. MPI’s investor assessment reduces the original 300-question NEO personality test to 40-questions. With more than 30,000 respondents. MarketPsych has correlated the personality data with the respondents reported investing behaviors. The result is a clear set of investing behaviors, thoughts, and emotions associated with certain personality traits that can be identified.

No. You do not need to pay for A4A’s $10 a month membership fee to subscribe to the Behavioral Finance Assessment Platform. But you do need to register for an account in our store to buy ort try the platform.

Investor Behavioral Coach Certificate FAQ

The digital certificate is an online identification card, authenticating that you fulfilled requirements to earn the Investor Behavioral Coach™ certificate. Add your digital certificate badge to your social profiles, emails, websites, and other media. The certificate badge authenticates the legitimacy of communications, interactions and possible transactions.

Within the past 12 months, if you have successfully completed, “Applying Financial Psychology In Current Conditions, download your Investor Behavioral Coach digital certificate badge by:

1.       Logging into Advisors4Advisors.com

2.       Clicking the red “Edit Profile” button

3.       Clicking “Copy Script” and choose the size of the certificate needed

After completing the four-credit course, download your Investor Behavioral Coach digital certificate badge:

1.       Log into Advisors4Advisors.com

2.       Click the red “Edit Profile” button

3.       Click “Copy Script” and choose the size of the certificate needed

Yes. The Investor Behavioral Coach certificate is a four-hour component of the 12-hour Financial Counseling micro-credential program. You are under no obligation to complete the full Certified Financial Counselor course.

Applied Financial Psychology In Current Conditions may be attended live or replayed anytime on-demand. If you take the live class, you must complete three polls administered during the class. If you replay the class, to receive CE credit, you must complete a 10-question quiz at the end of the replay and answer at least seven of the 10 multiple-choice questions correctly.  

“Applying Financial Psychology In Current Conditions,” which must be completed annually to maintain the Investor Behavioral Coach certificate, is taught every six months.

Four 1-credit classes must be completed successfully to earn the Investor Behavioral Coach™ certificate. One of the four classes, “Applying Financial Psychology In Current Conditions,” must be completed annually to maintain the digital certificate. 

Financial Counselor Certificate™ FAQ

The CFC™ is not a replacement for a CFP®, CFA®, CIMA®, CPA or CPA/PFS® designation. Stringent education and testing requirements, along with the comprehensive knowledge requirements, separate these credentials in the alphabet soup of financial designations. In addition, financial counseling is a new knowledge topic professionals must master. CFP Board on March 31, 2021 announced it was adding financial planning psychology as a knowledge topic, effective March 2022, and it estimates 7% of a CFP’s job requires financial planning psychology. The other 93% of a financial professional’s time is not spent utilizing knowledge of psychology. While 7% may underestimate the importance of psychology in practicing financial planning, the main body of knowledge advisors must know requires no training in psychology. Like other professions, the financial profession requires specialists.

Digital certificates are like SSL (secure socket layer) certificates on websites. Financial advisor professional accreditation organizations, such as the AICPA, CFA Institute and CFP Board are already issuing digital certificates to authenticate professionals. The digital certificate image is encrypted and validated by the Financial Counseling Institute.

Within the past 12 months, if you have successfully completed, “Applying Financial Psychology In Current Conditions, download your Certified Financial Counselor™ digital certificate badge by:

1.       Logging into Advisors4Advisors.com

2.       Clicking the red “Edit Profile” button

3.       Clicking “Copy Script” and choose the size of the certificate needed

After completing the four-credit course, to download your CFC™ digital certificate badge:

1.       Log into Advisors4Advisors.com

2.       Click the red “Edit Profile” button

3.       Click “Copy Script” and choose the size of the certificate needed

A4A Membership FAQ

Until now, you did not need to know anything about the psychology of financial planning to be a CFP® professional. Effective Jan. 1, 2022. however, the psychology of financial planning will comprise seven percent of what you must know to hold a CFP® designation. Ahead of the CFP Board action, A4A added psychology of financial advice topics to its core curriculum to fill a gap between traditional knowledge topics financial professionals are required to master and current requirements.  To be clear, a completely new topic, the psychology of financial planning, is being added to CFP Board knowledge requirements, and A4A designed this course ahead of this crucial new trend. 

A4A strives to be the most efficient way for a fiduciary to always stay current on what you need to know to run a professional financial services firm ethically -- just the facts you need to know about investment, tax, and financial planning with no commercial influence in a single website, on-demand 24/7. Spurred by the burgeoning social science of behavioral economics for the past two decades, the nature of client relationships has grown more personal, collaborative, and individualized, requiring today’s professionals to possess investor personality counseling skills. That’s why A4A added psychology of financial advice topics to its core curriculum.