In our last post, we talked about how to best manage your sales pipeline to ensure you are getting the most out of your sales and marketing activities. Equally, if not more important, is to allocate the same effort to maximizing client referrals.
It has been widely documented in our industry that referrals make up the largest source of new business for advisors and therefore should typically warrant the most business development focus. However, from our experience as a custodian working with thousands of advisors, many do not have a formal process in place to generate, cultivate, track an
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