About two years ago, Advisor Products Inc., the marketing company I founded in 1996, made the switch to a Voice Over Internet Protocol (VOIP) phone system. It’s been a success overall, but by no means easy. Here’s the story of our not-so-easy transition to VOIP. It’s intended as a cautionary tale to help A4A members understand what to expect when making the switch VOIP and to promote comments from advisors about their VOIP experience.
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