Ever Let A Gift Card Expire Unused? You're Not Alone

In a just-completed study, Plastic Jungle, which buys and sells gift cards, reported that all-told, the U.S. market for gifts cards is about $90 billion annually, says CNET. And of that, about 5 percent to 7 percent go unredeemed and unclaimed each year, said Bruce Bower, the CEO of Plastic Jungle.

 

Please embarrass, cajole, exhort, and do whatever else it takes to get clients to stop throwing out gift card bucks. 

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