Content Isn't King. Trust Is King.
- Created: Monday, 13 May 2013 15:42
"The goal of content marketing and its sidekick social media marketing is to inform and entertain prospective customers in a way that inspires them to trust you for the right reasons; authentic, legitimate, deserving and well-earned trust," says Bernadette Coleman, who run a digitial marketing agency in Dallas, on SEOMoz. "When the time comes for them to buy something, they buy from people they trust: you."