Bloomberg Black Financial Advice Platform Launches, Promising To Help Investors Sleep Better Hot

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“You’re more in control now that you’re monitoring your accounts all in one place and managing your investments to meet your goals,” says the Bloomberg Black website. You know when your asset allocation drifts or requires attention, and you’re talking to your team of investment professionals — whenever you need to.”

This app seems squarely aimed at do-it-yourself investors and is not trying to compete with advisors—not yet at least. Give Bloomberg a couple of years tackle that.


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