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  • 5 Reasons You Need To Be A Niche-Aholic

  • A Niche Is A Need – Avoiding The Biggest Mistake Of Marketing

  • Cake Health, The ‘Mint For Health Insurance,’ Launches

  • Female-Focused Personal Finance Guide LearnVest Raises $12 Million

  • For More Business, Prospect Fewer Clients

  • How RIAs Can Use A Quarterly Market Summary For Lead Generation On The Web

  • Long-term Care Coming Up Short

  • Niche Marketing Will Become Mandatory For Clients To Find You

  • Peter Montoya Is Wrong: The Brand Is Not You And Should Not Be You

  • Saying "No" To Prospective Clients And Firing Bad Clients Helps Ensure You Provide Great Value To Those You Choose To Work With

  • Segmenting Clients

  • Separate Yourself From Other Advisors By "Productizing"

  • When Targeting Clients, Be Specific

  • Why Are Advisors So Confused About The Right Way To Write A Blog?

  • Widows Young And Old Have Special Needs

  • You Need To Think About A Customer Before You Say Yes

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You'll be emailed a discount coupon for $30 off the CFP® Ethics Class after signing up for A4A's $60 quarterly membership, featuring Fritz Meyer, Bob Keebler, and Craig Israelsen.