What Is Your Firm Really Worth? Here's The Ugly Truth

I am the President and Co-Founder of national investment banking and business advisory firm catering to the middle-market segment of the financial services industry and found Mark's comments to be offensive and completely off point by throwing a blanket statement across the entire investment banking industry (all pitbulls bite). By no means do we conduct our business in the manner that Mark suggests. Nor do we have to do a deal to keep the lights on.

I didn't understand most of what he was saying. I think the info and topic is excellent and timely and would be interested in learning more. However, perhaps he could dumb it down more for me. I think this presentation is geared more for buyers who as he said have much more experience in this arena. Sellers only do this once in a lifetime as he mentioned. Perhaps there could be an intro class for sellers. Then for those of us who are interested in building value or enterprise value: How do we do that?