A Social Media Marketing Opportunity Advisors Are Ignoring Hot

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For example, check out this post on Mint about retirement planning tools. The post covers variable annuities, target date funds, TIPS and other retirement solutions. Though the entry was posted 10 days ago, it’s only attracted one comment, and that’s from a new retirement planning app that wisely posted a link to its site.
Another example is an article by a Mint columnist entitled, Beat Inflation With Bonds. Posted on October 25, it is one of the most popular articles on the site and 14 comments have been posted to this entry—not one of them from an advisor.
While advisors are all gassed up about social media, they are not actually getting in there and getting involved with it. If they were, we’d see more advisors involved in discussions on personal finance websites like Mint.
I wrote last week about vendors and “experts” that know little or nothing about social media are nonetheless riding the wave of hype surrounding this topic and offering advisors advice about how to use social media.
The dearth of comments by advisors on consumer personal finance sites is evidence that advisors still have no idea about how to utilize social media.
If they did, we’d see advisors posting comments on topics about which they are experts.
Posting comments on personal finance blogs is a good opportunity to boost your social media profile on the Web by offering consumers useful information.


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