LinkedIn Tops 200 Million Members, Earnings Jump 66%, And Its Stock Price Soars, But The Really Big News Is That My Profile Was Among Top 1% Most-Viewed Of 2012 Hot

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As a guy who would not want to join any club that would have me, I’m dumbstruck. Anyone who knows me has to wonder how I could possibly be so popular.
 
I have no charisma and need to lose at least 25 pounds. A year ago, a former mutual fund wholesaler I’ve known for 15 years, told me I’m a “polarizing” figure. Since the halcyon days of the 1990s, I’ve alienated a long list of sacred institutions and the not-so-sacred. I’ve publicly hammered CFP Board, NAPFA, Schwab, Fidelity as well as the trade press. I would seem to have done everything right if I were trying to become less popular.
 
Even more curious, I do little to be popular on LinkedIn. I post status updates inconsistently. Some weeks, I post updates only once or twice. My LinkedIn updates invite advisors to webinars, tell people about articles on Advisors4Advisors about the RIA industry, and give practical tech tips to RIAs.
 
Writing the articles and producing the webinars—creating content—is hard work. The LinkedIn part is easy. Sending a status update takes minutes. But creating valuable content is difficult. That’s what makes you popular on social media, great content. Which brings me to an important point.
 
Other “experts” in how advisors should use social media will tell you that you must create all your own original content to be successful on social media. That’s not entirely true. Yes, you do need to create your own original content, but you also should augment your original content with ideas from a content partner. (See this post on Search Engine Land, especially the section about picking a content partner.)
 
To be clear, you can use “canned content” to market financial advice on social networks. It will help you. Canned content, if it imparts intelligent ideas, can be very valuable when it’s an integrated part of a content marketing strategy.
 
What all this teaches us is that—even if you’re a chubby Jew from Queens—if you tell the truth and intelligently analyze issues your audience cares about, you can become popular on social media and generate business from it. You might need to be polarizing because telling truth tends to be a black or white affair. But if you pursue truth no matter where it takes you, your audience will trust you and then people will find you, and that’s the best kind of marketing. It’s marketing money can’t buy.
 
I hope this inspires you to blog to become more popular and to tell the truth.
 
(I also hope it inspires you to use my content for financial advisors for implementing your content marketing strategy.)
 

 

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A Strategically Focused CE Curriculum

With classes approved for over a decade by the CFP Board, IWI, and NASBA, Advisors4Advisors CE classes are an optimal knowledge stream for CFP®, CIMA®, CPA, CPA/PFS®, CFA®, and other practitioners. It's not a grab bag of speakers willing to sponsor CE content. Nor is it a one-man CE course. It's a group of subject matter experts with amazing communication skills and a history of thought leadership that, together, give advisors a well-rounded knowledge system for running a professional practice ethically and intelligently.

CE Since October 2008

A4A CE classes for financial professionals began in October 2008, the week Lehman Bros. collapsed. Initially billed as “The Financial Crisis Webinar Series,” A4A connects advisors with authoritative sources on investing, tax, and financial planning, chosen by A4A Editor Andrew Gluck, a veteran financial reporter. A4A members get a stream of CE classes for an advisor who: 

  • holds a CFP®, CIMA®, CPA, CPA/PFS, CFA or other designation requiring CE annually 
  • values monthly CE classes by Fritz Meyer, Craig Israelsen, Frank Murtha, or Andrew Gluck
  • diversifies a core of client portfolios in low-expense funds
  • invests based on MPT and economic fundamentals
  • advises on tax and financial planning as well as investing
  • needs financial counseling skills
  • wants the Certified Financial Counselor™ designation 
  • is building a brand as a thought leader locally or in a niche
  • wants the facts when bad news breaks
  • wants CE aligned with a content marketing system
  • wants 24/7 access to CE on-demand
  • insists on objective evidenced-based tax and investment planning analysis

 

MEMBER REVIEWS 
William Desormeau, Jr.  
It is not possible for me to overstate the cumulative value that Craig and Fritz have added for over 10 years to my investment advisory practice, as well as for personal and family financial planning. A4A gets my highest recommendation
Lynn Najman, CFP®
I’ve subscribed to A4A since its inception, and always find it intellectually stimulating and on point. It’s one of the few CE solutions out there that doesn’t waste my time by pushing product or talking down to me.

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Pete Deacon, CPA, CFP®
A4A has had a profound effect on my business. Since 2009, I’ve relied on the consistent messaging and updates to run my business successfully. Being able to present the information from Fritz, and Craig's ongoing CE webinars has been a significant benefit.

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Fredric Mayerson, MBA, PhD, CFP®
I've been a financial professional and professor of finance for 35 years and find Fritz Meyer to be among the most engaging, incredibly knowledgeable, and experienced presenters I’ve encountered. They deliver an extraordinary amount of information in an extremely interesting way — sequentially and developmentally, utilizing pedagogical tools and techniques that few possess.  A4A to is the most consistently excellent CE program available.  
Ron Roge, MS, CFP®
I’ve been attending A4A many years because the CE classes are outstanding, and my time is valuable. Though I have over 35 years of experience, I’m always learning something new on A4A. I attend fewer conferences now because the CE is generally not advanced. If you want to learn from the best, in a faster, easier, and less expensive way, I highly recommend A4A.

John R. Day, CPA/PFS®

I’ve been a member since 2011 and never miss the monthly webinars with Fritz Meyer. I appreciate Fritz’s independent views on the economy keeps me updated on excellent  planning ideas. A4A is a great value!
NormanPolitzinerCFP

Norman Politziner, CFP

I wouldn't miss a Fritz Meyer webinar unless my pants were on fire. I've relied on Andrew Gluck's knowledge systems --client communications and CE -- for two decades. It's simply the best solution for tax, financial, investment, and risk-management professionals.®   

Dan Hawley, CFP® 

A4A, for over a decade, has been a great resource for useful and accurate information and CE. A4A and Advisor Products are bargains for an advisory practice. 

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Kevin Brosious, MBA, CFP®, CPA/PFS®

I get CPA CE credit and CFP credit for the webinars.  But not only that, the A4A content is terrific