Even The Wealthy Let Feelings Get In The Way Of Their Investing Behavior Hot

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A new SEI poll of investors with more than $5 million in liquid assets reveals that a full 68% have let their emotions get in the way of more objective factors in their investing decisions -- even when 83% admit that logic should trump "instinct" in the market.

 

Surprisingly, only 46% said their advisor was the top influence on their investment philosophy. 

 

What can we take away from this? First, it remains crucial for these UHNW clients' advisors to remain a central, unbiased voice of reason -- or take on that role, if as yet they haven't done so.

 

Every investor is already well equipped with greed and fear. What he or she needs -- and what these big clients in particular will pay for -- is a second opinion to reinforce rebalancing and other disciplined approaches to the market.

 

Second, 54% of this population said that the best benchmark of investing success is achieving their goals and not simply hitting the biggest performance number. This in itself is something that's only really possible inside a robust advisor relationship -- and that, in itself, is the key to retaining these big clients.

 

 

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A Strategically Focused CE Curriculum

With classes approved for over a decade by the CFP Board, IWI, and NASBA, Advisors4Advisors CE classes are an optimal knowledge stream for CFP®, CIMA®, CPA, CPA/PFS®, CFA®, and other practitioners. It's not a grab bag of speakers willing to sponsor CE content. Nor is it a one-man CE course. It's a group of subject matter experts with amazing communication skills and a history of thought leadership that, together, give advisors a well-rounded knowledge system for running a professional practice ethically and intelligently.

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A4A CE classes for financial professionals began in October 2008, the week Lehman Bros. collapsed. Initially billed as “The Financial Crisis Webinar Series,” A4A connects advisors with authoritative sources on investing, tax, and financial planning, chosen by A4A Editor Andrew Gluck, a veteran financial reporter. A4A members get a stream of CE classes for an advisor who: 

  • holds a CFP®, CIMA®, CPA, CPA/PFS, CFA or other designation requiring CE annually 
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MEMBER REVIEWS 
William Desormeau, Jr.  
It is not possible for me to overstate the cumulative value that Craig and Fritz have added for over 10 years to my investment advisory practice, as well as for personal and family financial planning. A4A gets my highest recommendation
Lynn Najman, CFP®
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Pete Deacon, CPA, CFP®
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Fredric Mayerson, MBA, PhD, CFP®
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Norman Politziner, CFP

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A4A, for over a decade, has been a great resource for useful and accurate information and CE. A4A and Advisor Products are bargains for an advisory practice. 

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Kevin Brosious, MBA, CFP®, CPA/PFS®

I get CPA CE credit and CFP credit for the webinars.  But not only that, the A4A content is terrific