The 2009 Financial Planning Software and Technology survey was recently published, and surprisingly, CRM remains an under utilized area for financial practices.
A full quarter of survey respondents counted Microsoft Outlook as their primary CRM solution. A cacophony of voices sound out at hearing that statistic knowing full well Outlook is not a CRM application. While it is (to me as well) the premier Windows-based email client, that is where its functionality ends.
Read more ...