Financial Counseling Introduction and Overview (1 Credit)

Frank Murtha
06/24/21 4 PM EST
CFP® Live CPA IWI
Program Id: 158142003
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Financial Counseling Introduction and Overview (1 Credit)

Financial, tax and investment advising have undergone a significant change  over the last several decades, evolving from a customer-broker relationship that was transactional and sales-oriented in the 1970s, to a profession  requiring technical knowledge in the 1980s and 1990s. Spurred by the burgeoning social science of behavioral economics for the past two decades, the nature of client relationships has grown more personal, collaborative, and individualized, requiring today’s professionals to possess counseling skills.

 

This is the introductory class in a 12-credit program that trains advisors knowledge, skills, and techniques for professionals to fulfill the role of a financial counselor.


Introduction to Financial Counseling Overview (20 Minutes)

- The professional landscape

- The evolution of the field

- Theoretical Foundations

    - Traditional Finance

    - Behavioral Finance

    - Counseling Psychology

- Fundamental Concepts

Why Financial Counseling?: The Value Proposition (15 Minutes)

- Everybody talks the talk

- Advisor Alpha

- Misconceptions

- Exercise:  What is Most Challenging in Your Practice?

Highlights Of Major Topics In The Course Outline (15 Minutes) 

- Look ahead at future classes

- Discussion on why these modules are included

- Emphasis on specific knowledge, skills, and takeaways from course material


Dr. Frank Murtha earned a doctorate in Counseling Psychology from the University at Buffalo. He was the first to explore cognitive errors in gambling behavior, and he has taught at The City University of New York, Penn State, and New York University. In 2001, Dr. Murtha cofounded MarketPsych Inc., a statistically valid proxy for the NEO personality inventory diagnostic for identifying investor personality traits. Dr. Murtha currently consults to institutional investors on macro- and micro-behavioral economics. In 2021, he founded the Financial Counseling Institute to charter financial professionals as Certified Financial Counselors.


This webinar is eligible for one hour of CE credit towards the CIMA® and CPWA® certifications, CFP® CE, PACE credit toward the CLU® and ChFC® designations, and live CPA CPE credit.


More than 50 hours of CFP® CE credit and more than 100 hours of Investments & Wealth Institute® credit on replays available 24/7 to paying members ($120 annually) of
Advisors4Advisors.com. CPAs are eligible to receive CPE for attending live webinars only. To learn how to receive continuing professional education credit viewing webinar replays, please see our detailed instructions.

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I liked Frank's overview. I believe his course has the potential to leverage the movement toward behavioral finance in our profession. I'm looking forward to his insights in upcoming sessions.

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I look forward to learning more and using the new skills acquired!

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