A New Study Shows That Your Facebook "Likes" May Be Far More Revealing Than You Ever Thought.

Monday, March 11, 2013 20:34
A New Study Shows That Your Facebook

In one of the biggest studies of its kind, a psychometrics team and a Microsoft-funded research team analyzed data from 58,000 Facebook users to predict personality traits and other information that were not provided in their profiles.

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The algorithms were accurate in distinguishing African-Americans from Caucasian Americans 95% of the time, and could tell the difference between Democrats and Republicans 85% of the time. The algorithm was accurate 88% of the time in predicting male sexual orientation, and 80% accurate at predicting religion and political leanings. Personality types and emotional stability were also predicted with accuracy ranging from 62-75%.



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