Twitter Lists Increases Site's Utility Hot

Lists opens up a new way of identifying influential people based on the Lists in which they are included. Let's take a look at the Lists to which Andrew Gluck belongs (I considered offering my own account as an example, but I don't want to end up in a "self-promoter" list):

• fin-svcs
• financial
• financial-planning
• fptech
• industry-gurus
• financialpros
• investing

Very quickly we can ascertain that Andrew Gluck is involved in financial services, with a hint of technology and industry insight characteristics (but we already knew that). Still, names and labels assigned to Lists by other users offer independent insight as to the value of list members' messages.

In the days before Lists, users had to search Twitter profiles containing certain keywords or use the "following" or "followers" listings, showing 20 people at a time.

From now on, Lists essentially opens up a community rating system on Twitter, a la Amazon.com reviews (only without all the rambling text). So if there's ever a doubt on whether or not a user should be followed, a quick review of the Lists should reveal what others think.

Remember, if you're concerned about compliance and the use Twitter, don't post any messages on the platform. You can still create an account and follow other users to gain insight on current events and newsworthy items they post. But once you start posting messages of your own, they most likely will be considered as advertising by aggressive FINRA and/or SEC examiners, requiring you to follow compliance requirements for advertising.

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