Do Sites Matching Prospects With Financial Advisors Work?

 

I just came across another one of theese investor/advisor matching websites. This one seems more oriented toward insurance sales.

 

I have long been skeptical about the efficacy of these sites.

 

I don't think clients will use them because they don't trust the information.

 

Paladin Registry was making an effort to have membership requirements for getting listed in its directory. That seems to be a step in the right direction. But I have not heard about how effective this has been.

 

The FPA has such a directory and so does NAPFA. The NAPFA referral system used to bring in valuable leads and many advisors built businesses on this. But I have heard that its leads are not as good as they used to be. And I don't think I ever heard of an advisor say he or she built a relatoinship from the FPA's directory.

 

Any thoughts from A4A members? Are investor mathcing services good for advisors?

 

 

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