For BDs, Compliance Is Only A Start In Advisor Use Of Social Media Hot
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Erado, makers of social media compliance platform for independent BDs and investment advisors, announced it has been tapped by Investacorp, Inc., an independent broker-dealer subsidiary of Ladenburg Thalmann Financial Services Inc.
Erado looks like it’s a fine compliance app and I hope to get to work with Erado, but compliance apps do not get an advisor to change his behavior and suddenly become active on social media.
Working with an app that ensures compliance when an advisor uses social media is totally different from getting an advisor to create his own engaging social media content that is consistent with a strategic marketing plan, says Advisor Products.
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