To truly achieve profitability and scale, advisors must accept standardization. Just mentioning the word "standardization" will cause some advisors to react with instant reluctance. Merely suggesting standardizing models and investment choices conjures up the image of a "cookbook" approach to portfolio management. I don't advocate a "one size fits all" approach. Rather, the goal is an approach that will allow implementation of the advisor's strategies in a consistent manner over time and over his or her entire client base. (Hence, the
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