Articles About Differentiation Abound But The Tip-Off For Real Differention Is The Foundation Of Decision Making By Savvy CEOs Hot

0.0 (0)
Write Review
One of the weaknesses of our industry today is that we increasingly rely on studies and data to shape the services we provide to our clients. Client relationship management (CRM) technology is a prime example.
One of the purposes of CRM is to gauge what consumers are interested in buying and also to data mine trends that enable cross-selling.
The number of studies conducted and white papers written monthly is mind boggling. All of this is good.
But when it comes down to it, clients do business with us because we earn their affection, trust, and respect. Especially during difficult times, those attributes rise to the surface much more than data.
It’s not a matter of excluding data; it’s a matter of positioning data in its proper role—as a tool to add objectivity and support for our work.
Data is extremely useful in helping to identify trends and in making sense of mind-boggling complex situations.
As it turns out, though, data is not great at assessing people’s emotional states. It measures the quantity of social interactions rather than the quality.
Understanding the authentic role of data and how best to use it is critical for our clients’ success as well as our own.
Understanding how to interpret a survey, reading between the lines, and relying on your own expertise is a skill advisors absolutely must own.
Technology helps us gather and use data in a way that increases efficiencies and frees time to develop and nurture affection, trust, and respect with our clients.
And it goes even further than that. Positioning and using data in its proper role allows us to flip our mindsets and look at what we do for our clients from their perspective.
Article after article on investment and news sites offers a way for advisors to differentiate themselves.
But being able to truly view  things through their eyes and employing affection, trust, and respect to get to the heart of their needs and personal goals for their wealth is the only real key to catapulting yourself ahead of your competition.
You will leave the competition in the dust with their heads spinning. That’s how powerful this type of differentiation truly is.

This Website Is For Financial Professionals Only

User reviews and Comments

There are no user reviews/comments for this listing.
Already have an account? or Create an account