Unusual Millionaire Markets Can Build A Business And Automate Referrals

 
Studies conducted by the Congressional Budget Office (CBO) and the Cato Institute have found that the average age of public sector employees ($119,982) is twice that of private sector employees ($59,909).
 
Government employee benefits, however, may make these higher wage earners less likely to think they need financial advice. Since their pension plans are secure, they don’t worry much about investing. This has led to the creation of a market audience that may have millions, yet is relatively untapped in terms of much needed investment and financial advice.
 
Volunteering at public sector community functions is a great way to meet such investors. One woman built 95% of her practice by learning the complexities of a particular pension plan and explaining it to participants.
 
Public employees are skeptical about the markets and usually are highly risk averse. This often leads them to be overly conservative in their investing. Positioning their pensions as their security can help encourage such investors to take more risk with other assets to grow assets over time. This is something corporate pension plans in this environment may not offer their participants.
 
And the woman who built her business with these clients? She’s become the go-to person for anyone who needs their pension plan explained. Not only did she build her business with an unusual and very lucrative client base, she set up an automatic referral system by becoming an expert in a very narrow but very well-positioned niche.

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