Financial Counseling Introduction and Overview (1 Credit)

Frank Murtha
06/24/21 4 PM EST
Live CPA
Program Id: 158142003

Financial Counseling Introduction and Overview (1 Credit)

Financial, tax and investment advising have undergone a significant change over the last several decades, evolving from a customer-broker relationship that was transactional and sales-oriented in the 1970s, to a professional relationship requiring technical knowledge in the 1980s and 1990s. Spurred by the burgeoning social science of behavioral economics for the past two decades, the nature of client relations has grown more personal, individualized, and collaborative, requiring today’s professionals to possess counseling skills and tools.

This is the introductory class in a 12-credit program that trains advisors knowledge, skills, and techniques for professionals to fulfill the role of a financial counselor.

Introduction to Financial Counseling Overview (20 Minutes)

  • The evolution of the field
  • The professional landscape
  • Trends
  • Threats

The Value Proposition (20 Minutes)

  • Everybody talks the talk
  • Advisor Alpha
  • "So what do you do?" – Misconceptions of FAs

The Foundation (40 Minutes)

  • Traditional Finance
  • Behavioral Finance
  • Traditional Psychology
  • Counseling
  • Personality

Course Outline (10 minutes)

  • Structure
  • Media
  • Modules
  • Expectations
  • Expected Results


About Frank Murtha, Ph.D. 

Dr. Frank Murtha earned a doctorate in Counseling Psychology from the University at Buffalo. He was the first to explore cognitive errors in gambling behavior, and he has taught at The City University of New York, Penn State, and New York University. In 2001, Dr. Murtha co-founded MarketPsych Inc., a statistically valid proxy for the NEO personality inventory diagnostic for identifying investor personality traits. Dr. Murtha currently consults to institutional investors on macro- and micro-behavioral economics. In 2021, he founded the Financial Counseling Institute to charter financial professionals as Certified Financial Counselors.

This webinar is pending eligibility for one hour of CE credit towards the CIMA® and CPWA® certifications, CFP® CE and PACE credit toward the CLU® and ChFC® designations, and it is eligible for live CPA CPE credit.

More than 50 hours of CFP® CE credit and more than 100 hours of Investments & Wealth Institute® credit on replays available 24/7 to paying members ($120 annually) of CPAs are eligible to receive CPE for attending live webinars only. To learn how to receive continuing professional education credit viewing webinar replays, please see our detailed instructions.

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