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Given the depth of knowledge (apparently) required to get up to speed to use Camtasia and other tools, I think a session that focused more on HOW advisors might use videos in marketing, then just reviewed the tools that are available AND some outsourcing firms that could product such content at at cost to advisors (as an alternative to self-creation) might have been more useful. What and why would have been better than 1/20th of "how."