Been working with Salesforce since 2000. This product has helped me grow my firm from 1 office to 15 offices across the country. It helps keep all employees on the same page from marketing to sales/service to accounting. Dashboards are a great tool for advisors and their assistants to take a step back out of the details and see the big picture. There is no out-of-the-box CRM than can do for my firm what Salesforce is doing today.