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Prasad was hard to understand and spoke a bit too fast on a topic that I'm very interested in. However, I think the audience and client base that really cares about this stuff is a small percentage of potential clients. When I discuss this kind of stuff with clients, eyes glaze over (mostly baby boomers) and when the market is hot or heavy, all behavioral finance goes out the window as I witnessed once again during this year's crash. A few just wanted out, no talking them out of it, but some held on.