Review Detail

I suppose the virtue of this site is that you can start small and open an account easily. And there are simple tools for asset allocation. BUT I don't think that the risks are at all well explained - the time frame for their hypothetical worst case/best case results covers 10 years with a "30% allocation" (I assume to bonds versus stocks). That's an investment time frame, not a savings time frame. Not all investors will want that allocation, and this assumes the investors would have stuck with the allocation (including rebalancing) for that entire period. In a down market like we are having right now, I can just envision the chaos as investors swap out of stocks to Treasuries; this site does NOT put enough emphasis on long term investing since it talks about how easy it is to make transactions. It would be a great way to dollar cost average into the market, but I doubt it will be used that way.