Controversy About Facebook's IPO Has Little To Do With Its Effectiveness As A Marketing Tool Hot

 

Staying up on effective privacy settings on the site is one way to manage this issue. Another is to form groups or communities from advisors’ personal accounts. As reluctant as you may be to establish a Facebook presence, the increasing daily participation of the investing public makes it difficult, even detrimental to your business, to stay away.

 

Being smart and staying on top of changes in Facebook’s privacy settings can make the medium a smart way to build communities with potential clients and to earn their trust. Building relationships and enabling prospects to get to know you within compliance guidelines is the first step in monetizing social media exposure.