Investment Adviser Performance Advertising Rules

Amy Jones & Arin Stancil
Thursday, April 25, 2024 4PM EST
CFP® Live CPA IWI
Program Id: 715281171
9.2
Average Attendee Rating
Poor Average Excellent

Registered Investment Advisers have been required since November 4, 2022, to comply with marketing rules mandated by a revision to rule 206(4)-1 of the Investment Advisers Act of 1940. The new marketing rules prohibit:

•  untrue statements
•  omission of material facts
•  unsubstantiated material statements of fact
•  describing benefits without a “fair and balanced” discussion of risk
•  referencing specific advice or performance periods that is “unfair or unbalanced”
•  referencing specific investments without a “fair and balanced” approach


The revised marketing rule expanded the definition of an advertisement and clarified performance advertising requirements. For Investment Advisers, who advertise their investment track record or who worry they might be inadvertently violating the performance marketing rules, this class will answer crucial questions. Delving into general prohibitions under the new marketing rule, as well as changes to the definition of an advertisement, this class offers insight into practical considerations under the latest performance advertising regulations.

Instructors Amy Jones and Arin Stancil provide an overview of the options available for presenting investment performance and discuss tips and traps to consider, even if you are not currently advertising performance. Attending this class will give you insight into the cost associated with marketing your performance track record in accordance with the SEC Marketing Rule.

In this class, you'll learn answers to many questions posed by the SEC Marketing Rule, including:

•  What changes in the new SEC marketing rule are important to be aware of?
•  Expanded definition of an advertisement 
•  Seven general prohibitions that apply to all advertisements 
•  In cases where performance isn't explicitly advertised, is information provided to prospects still subject to the requirements of the SEC Marketing Rule?
•  What are the options for presenting investment performance?
•  Can representative account performance be presented?
•  What is "related performance" and why does it matter to RIAs? 
•  What is hypothetical performance, model performance, and when can they be presented? 
•  What procedures should an adviser consider to comply with the SEC Marketing Rule?
•  About how much does it cost advertise performance under the revised SEC Marketing Rule?
 

Amy Jones, CIPM is the Founding Principal of Guardian Performance Solutions LLC, a compliance and performance consulting firm whose sole purpose is to help investment advisers comply with regulatory advertising requirements such as the SEC Marketing Rule and industry standards such as the Global Investment Performance Standards (GIPS®).

 

Arin Stancil, CFA, CIPM is a Managing Director at Guardian Performance Solutions LLC. Arin is one of the industry’s leading experts on the Global Investment Performance Standards (GIPS®). Arin has been working with the GIPS standards for 24 years and has extensive experience interpreting and applying them to almost any situation. Arin also regularly assists firms that do not claim to comply with the GIPS standards to leverage the framework and methodologies outlined in the GIPS standards as industry best practices.

 

This class is eligible for one hour of CE credit towards the CFP® , CIMA® and CPWA® certifications, and PACE credit for the CLU® and ChFC® designations.
 

Who Should Attend: Financial Advisors, CFPs, EAs, CFAs, CPAs, CPA/PFSs, CIMAs, CLUs and ChFCs.
Cost: There is no fee to attend this course if you are a member of Advisors4Advisors ($60/Qtr).
CPE credit: 1 hour, in the Economics field of study
Prerequisites: None
Advanced Preparation: None
Course Level: Update
Course Delivery Method: Group Internet-Based
Program Policies: For more information regarding administrative policies such as refund, cancellation and complaint, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

Advisors4Advisors is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. Advisors4Advisors is also approved as a continuing education sponsor by IWI, which administers the CIMA® and CPWA® designations, and CFP Board of Standards, which licenses the designation for CFP® professionals. 


User reviews

24 reviews

 
(24)
4 stars
 
(0)
3 stars
 
(0)
2 stars
 
(0)
1 star
 
(0)
9.2
Average Attendee Rating
Poor Average Excellent
Already have an account? or Create an account
View all reviews View most helpful
10
Average Attendee Rating
Poor Average Excellent
Was this review helpful to you? 
10
Average Attendee Rating
Poor Average Excellent
Was this review helpful to you? 
9.0
Average Attendee Rating
Poor Average Excellent
Was this review helpful to you? 
9.0
Average Attendee Rating
Poor Average Excellent
Was this review helpful to you? 
10
Average Attendee Rating
Poor Average Excellent

It was very informative

Was this review helpful to you? 
View all user reviews