Google vs. Bing: Reinventing Search

Tuesday, August 11, 2009 20:58
Google vs. Bing: Reinventing Search

altThis is a quick post on developments in the search engine space. This advisors4advisors article link talks about Google's infusion of "caffeine" updates to speed up indexing and improve results. This is likely a response to the introduction of Microsoft's Bing search engine.


If you're like me, you don't want to spend much time searching. Browsing the Internet is so 1990s.


I want a "find" engine, one that gets me the information I want as quickly as possible. Here's a tip how can you compare the two search engines to determine which one works best at finding information for you.


This Website Is For Financial Professionals Only


Launch the website Enter your search terms and see your results from both Bing and Google side-by-side. If you have dual monitors, you can set your browser window to span the entire workspace and see full-screen search engine results. Searching "financial planning technology," Bing lists my blog on its second page of results, while it's buried much farther down at Google (yes, I quickly updated my Google SearchWiki to promote to the first page).


Despite the listing disparity in a sample size of one, I'm still a die-hard Google user. But Bing vs. Google may change that in due course.

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