Web Tools For Retail Keep Getting Better: Schwab And TD Ameritrade Enhance Trading Tools

Monday, December 19, 2011 15:47
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Web Tools For Retail Keep Getting Better: Schwab And TD Ameritrade  Enhance Trading Tools

Tags: competitors | trade

Charles Schwab and TD Ameritrade today announced a new suite of enhancements to their platforms for retail traders.

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StreetSmart Edge, Schwab's flagship platform for active traders, now incorporates more flexible order entry capabilities and powerful new market monitoring features.

 

Meanwhile, TDAI upgraded its newest trading platform, Trade Architect, adding features that  make it  easier for investors to visualize, understand, and act on information they see in the markets.

 

Schwab's new tools for active traders are  integrated into its StreetSmart Edge workflow to help clients identify new trading opportunities and efficiently execute their trading strategies, says a press release.

 

While clients tartgeted by these appls are not invetsors advisors want as clients, , such Web tools will in the long run strengthen Schwab and TDAI's retail platform and the ability of the discount brokers to compete with advisors.

 

 

Comments (2)

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bramsay
Putting up more pretty flashing lights and ringing bells might in the short term result in higher trading revenue for Schwab and TD, but it will not result in better returns for their customers.

What they are doing is appealing to the same addictive behavior that slot machine operators target to addict their customers- with similar results.

I actually had a client who fell for Think Or Swim's BS (before TD bought them). He somehow managed (and was allowed) to lose more than 100% of the IRA he transferred to them.


bramsay , December 20, 2011
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agluck
BRamsay: A story I wrote for next month's FA magazine discusses "disruptive" technology, a concept defined by Harvard's Clayton Christiansen, and that's what is happening now to advisors.

According to Christiansen, individuals being disrupted usually don't realize what is happening to them until it is too late.

Disruption occurs gradually, not overnight.

It will become more apparent over the next decade, however.

If you're playing the long game, I believe this needs to be in your game plan.

agluck , December 21, 2011

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