Pew Study Reports Where People Get Information About Local Businesses

Friday, December 16, 2011 12:21
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Pew Study Reports Where People Get Information About Local Businesses

Tags: marketing | Search Engines | Social Media

People who look for information about local restaurants and businesses are turning to the Internet but not social media sites, according to a new study by the Pew Internet and American Life Project.

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Internet search far outpaces other sources for local business information, followed by newspapers and word of mouth. Yet people rely very little on sites such as Facebook and Twitter for this type of information.

 

According to Pew, more than half (51%) of adults who look for news and information about local restaurants, bars and clubs use the Internet to do so. About 38% of this demographic performs search engine queries for local restaurant information, while 17% visit specialty sites. Only 3% said they turn to social networking sites.

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