SearchEngineLand.com, one of the many blogs we follow on A4A, reports on a bit.ly study showing that tweets don't get many clicks after three hours. What's the solution? It's simple.
The more important takeaway here is that tweets and updates are a fleeting affair. The average person's social stream is so crowded and moving so fast that, if you tweet right now, your connections probably won't see it if they check their Twitter, Facebook or LinkedIn accounts in four hours or more. They just don't scroll down that far or go back more than a few hours.
The solution is simply to tweet it again.
Twitter doesn't let anyone get away with tweeting the same thing over and over. But if you slightly rewrite a tweet or change its angle on the topic, "second chance" tweets are just fine.
A Twitter schedulers is a really efficient way for advisors to push out tweets. Twitter schedulers let you create tweets now and send them out at times you specify.
An efficient advisor might consider keeping a Twitter scheduler open in another browser while reading the news headlines on A4A.
When you come across a story that your followers need to now about, write and schedule a tweet. Writing tweets as you do research is a really good way to build a social media presence for an advisor.