"While Google has amassed an incredible database consisting of the fossilized linkages between most Web pages on the planet," says Ben Eolowitz, "Facebook possesses an asset that’s far more valuable—the realtime linkages between real people and the Web."
Most advisors don't take social netowrking very serious. And, of those that do, they are far more likely to participate on LinkedIn than Facebook. I'm guilty of this myself.
But look at what Elowitz writes about Facebook outsmarting Google.
Advisors may want to pay attention to Facebook and how it can be used for marketing. In the long run, it could turn out to be a marketing bonanza.