How Baby Boomers And Seniors Are Embracing Digital Media

Wednesday, April 06, 2011 20:33
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How Baby Boomers And Seniors Are Embracing Digital Media

For advisors who insist that their older clients are not using the Web and online apps, this is evidence of how wrong you are.

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It drives me crazy when advisors tell me that their older clients are not going to use online systems for managing their personal financial lives.

 

If the apps are easy, people will use them, people of all ages.

 

This post makes the point that social media apps like Facebook make older people want to get online and conenct with friends and family, and that is making them more likely to use smartphones and other new technology.

 

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