Plaxo confused me in the last couple of years by moving from contact-synching to a social network. Its identity crisis is reportedly over.
Plaxo back then was moving away from its core strength of helping me organize contacts across different apps and social sites, and it was moving toward becoming a social network.
I soon decided that blogging, using LinkedIn and Twitter and, to a lesser degree, Facebook, was taking taking enough of my time and I would stop using Plaxo. I didn't want yet anothe social network.
Apparently, i was not the only one because Plaxo yesterday announced the launch of.
The new product, which costs $79.99 a year, scans publicly available databases like ZoomInfo for more up to date information about your contacts and lets you approve updating your contacts with that information, according to TechCrunch.