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Wall Street’s Poor Forecasting Record Is The Focus Of A New Advisor Content Marketing Campaign
Saturday, February 08, 2014 12:47

Wall Street’s poor forecasting track record is the subject of a new content marketing campaign created by Advisor Products for independent financial professionals.


The campaign is based on a study spanning nine years by economist Fritz Meyer, who has meticulously documented the investment results of sector forecasts made annually by 10 top Wall Street strategists in a Barron’s cover story since 2005. Meyer’s research shows how Wall Street’s sector bets have been a dismal failure.

Meyer’s findings definitively show that even Wall Street’s top strategists cannot consistently pick the next winning or losing stock sectors.  It is rare effort to hold Wall Street’s largest firms accountable – along with other talking heads regularly paraded on financial TV shows — for their investment forecasts.



The FINRA-reviewed content marketing campaign is designed to for an advisors to use in social media and email newsletters to draw traffic to his website and then generate leads using a "video white paper," which can be viewed only after visitors to connect with the advisor on social media or submit their email address. The campaign is comprised of two articles that are made available on advisor websites, two 30-second videos accompanying the articles, six status updates for use on social media, and a six-minute white-paper featuring Fritz Meyer explaining his nine-year study of Wall Street’s sector calls. The campaign can be automated using the Financial Advisor Marketing Dashboard, a comprehensive content marketing system for advisors.



Wall Street’s Poor Forecasting Record Is The Focus Of A New Advisor Content Marketing Campaign

How Financial Advisors Using Constant Contact Or MailChimp Can Automatically Feed Great Financial Content Into Their Email Newsletters
Tuesday, December 31, 2013 14:54

Tags: advisor websites | client communications | content marketing | email marketing | marketing | prospect | prospecting

Constant Contact and MailChimp are two of the most popular email newsletter campaign systems available to businesses. So we've integrated with it.
As a result, financial advisors who use Constant Contact or MailChimp can now easily import Advisor Products content for use in their email newsletters. Read more...
Ideas Are Integrated Into Financial Advisor Content Stream
Wednesday, October 30, 2013 17:15

The content stream Advisor Products provides financial advisors is, of course, an integrated technology platform.

We give you apps that talk to each other to totally automate or, at the very least, expedite marketing processes with easy to use technology tools. That’s available elsewhere. What’s truly unique is that the ideas in the content stream are also integrated. Read more...
Five New Year End Planning Stories Now Available
Monday, October 21, 2013 13:26

Advisor Products has posted five new articles for advisors to send to clients and prospects about this year’s unusual year-end tax planning opportunities.


This comes on top of last month’s batch. If you are an Advisor Products subscriber, these stories can be sent using social media dashboard, email newsletter, or print newsletters. 

  • Seven Tax Moves To Make Before 2013 Ends
  • Don’t Be Shocked If Your Tax Deductions Are Slashed
  • Harvesting Capital Gains Reaps New Rewards In 2013
  • Managing Your Tax Bracket Now Crucial
  • ‘Tis The Season To Receive RMDs




Setting The Record Straight: We’ve Never Intended To Kill AssetBook Classic
Tuesday, October 01, 2013 13:40

Tags: Portfolio Management Software

In a review recently published here on A4A, an advisor using our portfolio management application and services said something that needs to be corrected. And that's why I have written this post.

For the record: We’ve never intended to kill AssetBook Classic.
I can’t imagine who gave you the incorrect information, why published it in your review. It’s untrue. Read more...
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This content is intended for use by financial professionals only.