For financial advisors, social media, search engines and content marketing is an effective way to market to doctors. While no doctor is likely to hire you solely on the basis of an article or blog post, content that shows you specialize in working with doctors' positions you as a resource to call upon when a physician needs financial advice.
Below are four pages from a 15-page special report targeted to doctors, entitled “13 Tax Tips For Doctors For 2013.” This 15-page FINRA-reviewed PDF is branded with your logo. If you are trying to attract more doctors as clients, this type of special report is a key element in your online marketing effort. It can be posted to any website and any webmaster should be able to require that visitors to your site submit their contact information in order to view the report.
This is a tactic that’s proven effective in online marketing. Posting this type of call to action on your website can generate leads, especially if it part of a strategic content marketing, social media and search engine optimization campaign.
If you are a Platinum subscriber to Advisor Products, we can post this special report and others to your website and leads will be emailed to you automatically. Call (888) 274-5755 for more information.