There are three main channels for financial television that reach the retail investing public: CNBC, Fox Business and Bloomberg. Each has some conditions about its guests. Here is a breakdown of what each station is looking for from an advisor and how you might approach becoming a guest:
Watch the shows and take note of guests and topics and news they cover. TV generally follows print stories.
You can call the call the main number and ask for the guest booker for a particular show. Once you are connected, you have about 15 seconds to pitch yourself -- your credentials, topics you can talk about and why it’s timely and relevant.
They will likely ask you to put this into an email to send it to them.
I'd strongly suggest having some media rehearsal and training prior to approaching the media in general and definitely prior to being on TV.
Start with your local TV station first. For example News 12 on Long Island has some local financial coverage seen around the country.
Regardless of what your opinion is of financial TV, it does have a viewership in the hundreds of thousands and it does give a guest exposure through a credible platform. IT raises the stature of an advisor and promotes brand and company awareness. It is a powerful medium that is deserving of your consideration and time to cultivate and master.