Advisors incorporating social media into their marketing are overlooking a vital link to success. The failure to translate social media involvement to the bottom line of a business is not an uncommon challenge. Eighty-five percent of asset managers use social media sites like LinkedIn, Facebook, and Twitter and few of those have been able to add business from their social media activities.
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It takes more than just retweeting and making comments to create business from social media involvement. Creating content is a primary driver of success and advisors who actively engage with their readers and establish ongoing conversations experience better returns from their investment.
Engaging your audience positions you as a valuable resource for clients. Understanding how social media platforms work and how readers like to be engaged through them is imperative. There are many resources available to help you translate social media activities to profitable success. The articles you will find on this site are certainly among them.