Keeping It Simple

Monday, March 12, 2012 09:25
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Keeping It Simple

Tags: business strategy | communication | investor behavior

Even the most sophisticated investors have eyes that can glaze over if an investment program sounds too complicated. Added to the current reluctance for investors to get back into the markets, complex investments can be difficult to sell, even if they are socially responsible.
 
More than ever, investors are demanding transparency. This is part of the fallout of the fraudulent environment during the 2008 crisis. Transparency involves more than just full disclosure; it also involves making investment products, strategies, and programs easier to understand. The ability to make it simple also indicates that you know your stuff. Which is another element of trust advisors can utilize to build trust relationships in an untrusting investor environment.

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