Invesco, which manages about $650 billion in mutual funds and other investment products, announced today a new PlanForward Consulting Series program designed to help financial advisors and retirement plan consultants build a compelling value proposition and enhance their brand recognition.
"At a time when plan sponsors are becoming more sophisticated, winning new clients requires advisors and consultants to differentiate themselves by convincingly proving their value," said Terry Kelly, Director of Retirement Sales for Invesco's North America Retail Division. "Helping our clients develop a compelling value proposition, using an approach we believe is unique to Invesco, is key to allowing them to make their case with clarity and consistency."
Fund companies, of course, launch these programs as a way of getting in front of advisors. Some are sucessful and popular but most fail. I'll be interested to see how effective this one is.
"The PlanForward Consulting Series provides an electronic survey that is easy for financial advisors to send," says Invesoc's press release, "easy for plan sponsor clients to answer, and simple to convert into meaningful feedback about the clients' perceptions of the advisor's value."