LPL Financial, the nation's largest independent broker-dealer, announced the rollout of its ClientsFirst marketing platform to advisors served by its retirement plan division.
First launched in early 2009, ClientsFirst is a proprietary client communication and client acquisition system.
LPL, which is probably places the most restrictions on its independent advisors of any BDs, benefits from its limitations by structring products like this.
For advisors working through LPL, its a business decision. Do you want to give up ome autoonomy in favor of getting easy to use and inexpensive platforms like this?