Small Business Owners Are Optimistic Again, And Probably Willing To Get Off The Market Sidelines

Friday, February 11, 2011 00:01
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Small Business Owners Are Optimistic Again, And Probably Willing To Get Off The Market Sidelines

Tags: business owners | prospecting

If entrepreneurs are as optimistic again about the economy as the latest numbers indicate, it is probably time to start prospecting aggressively to the business community -- and suggesting to existing clients that it's okay to leave the market sidelines.

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Wells Fargo and Gallup say that small business owners are finally optimistic again about the health of the larger economy and that, in fact, confidence among this population has surged at its fastest rate over the last six months than at any other time since at least 2003.

 

The improvement seems to boil down to good cheer about an upturn in revenue and free cash flow for U.S. small businesses in general, Wells Fargo economists say. 

 

It's not rocket science. The better small business owners feel about the economy and their own prosperity, the more receptive they will be to the idea of investing rather than hoarding their cash for sheer survival.

 

And the better they feel about the economy, the more sanguine they will probably be about investing that money for the long term.

 

 

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