In addition to staying in touch with clients using simple communications, there are scenarios where you want to share a more detailed message. These are situations where a postal card, an email or even a newsletter does not suffice.
Continuing our exploration of virtual tools for client communications, we will take a look at a category I call the presentation layer.
I recently wrote about a practice with multiple office locations that sought to “touch” clients virtually in addition to the physical meetings they held each year. Their initiative started with simple communications tools. They will now begin to implement the presentation layer, which can serve as a compliment to annual meetings.
The providers in the presentation layer provide tools for delivering presentations with audio, video and traditional Power Point slides via the web browser. In addition - they offer the recipient, your client, flexibility.
If you cannot accommodate delivering a presentation live - you can assemble and deliver them via these service providers and your clients can view them at a time and place of their convenience. Keeping simplicity and integration in mind, these tools can also be linked back to the simple communication tools, in particular email and newsletters, and delivered en masse to groups of clients if so desired.
This is only a sampling of the companies working in this space. Providers include:
The applications from these providers give you a rich medium in which to assemble and deliver relevant content from your practice and extend your operational reach.
There are two levels to utilizing these types of tools:
Some bonus features of using online tools for this approach to presentations is certainly the flexibility. As mentioned, your clients can access the material you send at their convenience. Additionally, these tools offer multiple formats as well as integrations with popular tools in our space.
For example - Slide Rocket and Slide Share can import Microsoft documents, PDF documents and converts them into slide shows. Slide Rocket also provides its own online authoring tools to develop presentations from scratch. Both services allow for audio - which introduces your ability to narrate over top of slides - convenient for a market commentary or introduction of a new product or service from your practice. Slide Rocket also supports the use of video and Flash technology in its presentations.
Both Forefield and Marketing Library enable subscribers to export in varying formats friendly to send to clients. Additionally, much of the content available can also be extended to your own web site under your practice brand. These two services also integrate with Redtail Technology’s CRM for financial services. Check with these vendors as they also may support integration with other tools in your practice.