Schwab Launches Ad Campaign To Promote Advisor Independence

Monday, September 19, 2011 07:59
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Schwab Launches Ad Campaign To Promote Advisor Independence

After months of questions over whether Schwab aims to compete directly with its affiliated RIAs, the firm will launch a new ad campaign to promote those independent advisors.

This Website Is For Financial Professionals Only


 

As yet, RIAStandsForYou.org is empty, but Schwab reportedly wants to fill it with advisor-friendly content. 

 

It sounds good enough in theory. 

 

But if the site relies too heavily on real advisors as the "face" of the entire RIA channel, I suspect it'll be great for those advisors -- especially those set up to do business nationwide.

 

For the rest of the Schwab advisors out there, it sounds a lot like linking to a potential competitor.

 

As such, it remains to be seen whether this will be a good thing or not. 

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